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TOKYO -- Thin and gorgeous in a slinky black dress, Mikimoto pearls and a low-slung diamond Tiffany pendant, year-old Kazumi Yoshimura already has looks, cash, and accessories. There's only one more thing this single Japanese woman says she needs to find eternal bliss -- a Korean man. She may just have to take a and get in line. In recent years, the wild success of male celebrities from South Korea -- sensitive men but totally ripped -- has redefined what Asian women want.
Gone are the martial-arts movie heroes and the stereotypical macho men of mainstream Asian television. Today, South Korea's trend-setting screen stars and singers dictate everything from what hair gels people use in Vietnam to what jeans are bought in China.
Yet for thousands of smitten Japanese women like Yoshimura, collecting the odd poster or DVD is no longer enough. They've set their sights far higher -- settling for nothing less than a real Seoul mate. The lovelorn Yoshimura ed up last year with Rakuen Korea, a Japanese-Korean matchmaking service, to find her own Korean bachelor. And she is hardly alone. A telephone operator who lives with her parents in Hiroshima, she has spent thousands of dollars on her quest for a Korean husband, flying to Seoul 10 times in the past two years and bullet-training to Tokyo for seven blind dates with Korean men.
So far, though, she hasn't found the one she's looking for. But we are all allowed a dream, aren't we? Now, the craze for all things Korean has spread across Asia, driving regional sales of everything from cars to kimchi. Meanwhile, the of foreign tourists traveling to South Korea leapt from 2.
The bulk of the growth, South Korean tourism officials say, stemmed from Korean Wave-loving Asian women. Partial statistics for indicate the tide has not yet let up. For the South Koreans, who have long suffered discrimination in Japan and who have hardly been known as sex symbols, it all comes as something of a shock. Korean male celebrities are now among the highest-paid actors outside Hollywood.
In Seoul, the neon-lit streets are mobbed these days by Asian women, many sporting rhinestone-studded T-shirts emblazoned with images of their favorite Korean stars. Some fans have been known to stake out eateries for hours in the hopes of catching a glimpse of their celluloid beaus. Jang said he was shocked when, during his first trip to Vietnam in to promote his new Korean TV drama.
Thousands of women mobbed his plane at the Hanoi airport and an armada of female fans on motor scooters chased his car all the way to his hotel. Inthe Seoul-based manufacturer Daewoo Electronics hired him as its Vietnam spokesman. Over the past five years, the company said, its refrigerators' market share in Vietnam went from a blip to a robust 34 percent. Entertainment industry leaders in Seoul credit the phenomenon to good marketing coupled with an uncanny response throughout Asia to the expressive nature of the South Koreans -- long dubbed the Italians of Asia.
A hearty diet and two years of forced military duty, industry leaders and fans insist, have made young South Korean men among the buffest in Asia. Most important, however, has been the South Korean entertainment industry's perfection of the strong, silent type on screen -- typically rich, kind men with coincidentally striking looks and a tendency to shower women with unconditional love.
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